Improving organic search engine rankings may require lots of time and effort, but once they begin to show results, they are more long-lasting compared to the search engine spikes that you may experience due to some random back links and one of your links going viral on social networking websites.
What do we exactly mean by organic search engine rankings?
There are two ways you can get traffic from search engines: by natural, organic listings, or by paying for your placements, a la Adwords campaign in Google.
For paid placements, as the name suggests, you have to pay for visibility. Most of such programs are PPC-based, that is, you pay for every click sent your way. Whether your listings appear at the top on the first page, or at the bottom on the first page, or somewhere on the second or third page, depends on how much you are ready to pay per click. The more you pay, the higher your rankings. Although in Google Adwords if your ads perform well, eventually you can pay less per click for even higher rankings but whether you pay more or for less, you need to pay for every click and after a while it can become very costly.
Organic search engine rankings on the other hand, don’t require you to pay for every click. So once you have improved your rankings, whether you received one click, 1000 clicks or for that matter 100,000 clicks, you don’t have to pay anything. This is the overwhelming benefit of improving your organic search engine rankings. But how do you do that? How do you improve your rankings naturally? Listed below are 10 most relevant things you can do to improve your search engine rankings organically.
- Publish high-quality content: Your content is the most important aspect of your rankings. Search engines rank you for your content – for its quality, for the value it provides and also for its popularity. You need to create content that people want to consume and also want to share. They will only share it if they like it and if they think that it will add value to the lives of their friends and colleagues. In order to improve your organic search engine rankings, publishing high-quality content is the first, and the most important step.
- Stick to a publishing routine: Content publishing shouldn’t be in spikes and sparks. Just like any other professional publication, you should publish high-quality blogs and articles under your domain on a regular basis. This is because once you have set up a schedule, the search engine crawlers begin visiting your domain with the concurrent regularity. For instance, if you publish one blog post every day, your website or blog will be indexed every day. If you publish multiple times every day, your content is crawled and indexed multiple times every day. If you publish once a week, the content is crawled and indexed accordingly. So maintain a schedule for better crawling and indexing.
- Focus on a niche readership: If you try to provide value to everybody, you end up providing value to none. Instead of becoming a horizontal source, try to become a vertical source. Choose the subject and then cover every topic under it. The more focused you get, the better rankings your website enjoys.
- Focus on your primary keywords: In order to rank well for your keywords, you have to create content using those keywords. Don’t go overboard because you can end up being penalized, but use your primary and secondary keywords in a natural manner, as many times as possible. You may also like to read How to select the right keywords for SEO.
- Use your keywords in title and description: Your title is something that appears as hyperlink in search results. It has been established beyond doubt that people click those links more that contain the keywords they have just searched for. So it’s very important that you strategically use your keywords in the title of your webpage or blog post as well as for the description meta tag.
- Focus on longtail keywords: While carrying out searches people rarely use single words. They tend to use sentences or at least expressions containing 5-6 words. For instance, if you want to improve your organic search engine rankings, you wouldn’t just search for “organic search engine rankings”. In the same manner, if you’re looking for a plumbing service, you won’t just search for “plumbing service”, you will search for “plumbing service in LA” if you happen to live in LA. That is how people carry out searches so while focusing on your primary keywords you should also focus on optimizing your content for longer sentences.
- Link to your other articles and blog posts while creating new content: Interlinking is very important when it comes to making your content accessible to both humans as well as search engine crawlers. Whenever there is an opportunity, link to an existing blog post or article under your domain, preferably your keywords in the hypertext that you use.
- Use SEO friendly URLs: The links, or the permalinks, or the URLs should have your keywords. This is more important when you’re using a CMS in order to publish content. Instead of your URL being http://yourdomain.com/index.php?p=34 it is better to have something like http://yourdomain.com/seo-friendly-urls if you are writing a blog post or an article on the same topic.
- Share your content on social networking websites: More and more search engines these days showcase content from social networking websites such as Google Plus, Twitter and Facebook. Sometimes content links that don’t enjoy good organic search engine rankings on their own begin showing up via their social networking website listings.
- Improve your popularity rank: Author rank these days is as important as Page Rank (page rank means how many high-quality websites link to your blog or website). Try to establish yourself as an authority. Become a sort of to figure. This isn’t as hard as it may seem initially. If you constantly publish high-quality content on your blog or on your website and then share your content under your social networking profiles, eventually people begin to recognize you and they begin to relate you to your field. This way your face becomes recognizable. Eventually people begin to link to your content not because of its quality (no, this is not recommended, but this is the reality of the world) but because of your name, and this in turn has a massive impact on your organic search engine rankings.