Is social media marketing an integral part of your overall business marketing strategy? Then you need to make sure you avoid these 5 common social media marketing mistakes:
- Not monitoring your social media marketing effort
- Letting inexperienced persons handle your social media presence
- Getting caught up in delays
- Orchestrating false events, posts and responses
- Considering that there is an end-date
Not monitoring your social media marketing effort
Or monitoring it half-heartedly. Your social media presence can be an effective marketing and business growth tool and therefore it requires different levels of monitoring. You need to monitor in terms of how much time is being spent or running and managing your social media marketing campaign, how many people respond and what overall effect it has on your business.
Letting inexperienced persons handle your social media marketing campaign
When it comes to dealing with people you need tact and experience. One wrong response and it can destroy your entire social media marketing campaign. One wrong response from a Nestle social media representative escalated into a full-fledged campaign against the company.
Being too slow
Things happen very fast on social media so if your social media effort is caught up in too much bureaucratic procedures by the time you post your response there will be thousands of messages and people will not even notice your response. Your feedback and response on social media has to be timely, and quick.
Planting stories and customers
Creating false social media personalities to create positive buzz for your company may backfire, although it may seem to work in the beginning. If the news come out your social media presence will be permanently marred — nobody will ever trust you. The news on the Internet spreads like wildfire, and people rarely forget.
Setting an end date for your social media marketing campaign
Social media marketing is an ongoing process and it has to last as long as your business lasts. Of course there are events then they must end, but as far as your presence on social media and your daily interaction with your customers and clients this must be a permanent process.
Read more on Business Week.