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How to use a blog to improve and expand your business

Initially blogs were just online journals used by people who wanted to publicly share their opinions and collaborate on various activities. Initially, even the Internet was simply a network of enthusiasts. These days the Internet is a major commercial hub. Similarly, blogging has metamorphosed from a simple hobby to a full-fledged business tool.

If you already have a business blog but you aren’t paying much attention to it, you better start doing it now. If you don’t have a business blog, it’s high time you had one.

According to this blog post on Problogger, every business segment can be served well with a business blog. No matter how dull your business sounds (if it makes you money, it’s not boring, is it?) you can have an interesting and vibrant blog for it.

For every sort of information people turn to the Internet these days. When was the last time you didn’t do a Google search before buying something and making a big financial decision? Think of your customers and clients in the same manner.

If you work in a highly competitive environment (that is, you have many competitors) you have got all the more reason to start a business blog. You can get an edge over your competitors if they haven’t explored blogging yet. With your business blog you will get repeat visitors, you will have higher search engine rankings and you will enjoy a better conversion rate.

Regular blogging helps you reach out to your core base. People are more receptive to blogs than official websites because they are informal. Blogs are often written in conversational manner.

The great thing about blogging is it isn’t as difficult as it used to be 10 years ago. There are many straight out of the box blogging tools available these days that allow you to set up a blog and start publishing within 5 minutes.

And if you think you won’t be able to publish as regularly as blogging demands, you needn’t worry about that. Successful blogging is about producing quality content and not quantity. So focus on quality and don’t worry about time. If you post something really valuable even twice a month people are going to respond to it.

With a business blog you will be able to

  • Attract more people to your website from search engines as well as social media and social networking websites
  • Improve your conversion rate due to increased engagement and repeat visits
  • Educate your existing and prospective customers and clients about your business and consequently make them more receptive
  • Establish yourself as an authority and thought leader
  • Have a tremendous edge over your competitors if they haven’t started business blogging yet