YouTube can be a great source of traffic to your business website. 2 billion videos are watched everyday on YouTube and in many instances the viewer-ship is surpassing that of TV. The video sharing social media website is used by individuals, political parties, media houses and organizations to engage their audience in order to obtain more recognition and strengthen their brands.
In order to get meaningful exposure on Youtube you need to build a loyal audience. A loyal audience not only routinely watches and promotes your videos, it also reaches out to you by posting comments and videos. Here are some Mashable guidelines on building a loyal audience on YouTube.