The entire process of marketing and advertising is like, you gather data and analyze it, surrounding that data, and with your product or service in mind, you weave a story, through your story you interact with your customers and clients, and then after you have sold your product or service you make a connection, a permanent connection with your customers and clients so that you can keep on doing business with them. Connection is the sole purpose of marketing and advertising. Read this post by Seth Godin on how to manage your marketing and advertising.

Before labeling a customer as a “difficult customer” try to find the answer and see if the situation can be improved. Remember that one disgruntled customer can make scores of prospective customers avoid you. So before jumping to conclusions analyze what you can do at your end.

Here are a few tips that can help you handle difficult customers.
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A blog is not just to record your random thoughts and share them with the world, they are a great PR and marketing tool too. In fact many organizations and businesses are already using blogs to increase traffic and promote their offerings. When you use your blog to promote your business and do business marketing you don’t have to spam people by sending unsolicited emails. People themselves come to your blog to read it if your content is interesting enough and if the targeting is right. Make sure you don’t interminably harp about how magnificent your products and services are and what a great thing you offer to the world. Instead, develop a relationship with your readers, strike up a conversation with them and earn their trust. It takes time, but it’s worth it. Here’s a blog post that tells you How To Do Marketing Without Spamming (Using Your Blog).

Screw-ups happen only a daily basis all over the world but they are quietly handled by the organizations before we get to hear about them. But some are too big to contain and desperate corrective measures need to be taken to make amends. Here’s an article that tells you how to handle corporate screw-ups.

Frankly the title is not as superlative as it sounds as many people are building online media empires by producing targeted, niche products and making them available to the right market. It’s all about providing people what they seek. It also requires lots of hard work and good strategy. The Instigator, through an interview with Wendy Piersall of eMoms at Home in 10 Steps to Building an Online Media Empire (Ben mailed me to inform that it was not an interview; he had just referred to Wendy’s venture — my fault).

OK, this guy sold acorns on eBay. In a post titled Finding The Remarkable Among the Ordinary Steve Olson talks about this person who got hit upon by a cool idea while cleaning his lawn. There were thousands of acorns scattered scattered all over him and he didn’t know what to do about them. And then, he decided to sell them on eBay, and he sold all of them. You may derive your own lessons from this incident, but what I learn is that no matter how silly an idea seems, if you feel strongly about it, just go ahead and implement it.