So how can you build, strengthen and promote your brand through Twitter? Since it is an interactive platform where communication happens extremely fast you can get in touch with people almost immediately. To promote and build your brand you need to network with people, with right people actually who can help you further promote your brand. This Mashable blog post lists 5 ways you can use Twitter to build, strengthen and promote your brand.

Promoting your blog or website on social networking websites like Digg and del.icio.us should be an integral part of your Internet marketing campaign because it is the sure shot way of getting into the limelight within a few days. Get 2-3 articles or blog posts of yours featured on the first page of Digg every month and you are probably on your way to Internet superstardom. The effect is so great that even big websites like the NYTimes.com devise new methods to target visitors from such websites. Here is the link that good-humouredly tells you how to end up on the first page of Digg by fair or unfair means.

Everybody is looking for relevancy when they are browsing through social media websites. When you’re writing content for social media websites you must know the value of your content. Offer something that your readers cannot easily find on other websites and blogs. This is not as difficult as it seems because there is always something that you can say and that hasn’t been covered till now. When you write content for social media websites just keep a finger on the pulse of the readers on the Internet. What they are really looking for? For instance, recently Firefox 3 was launched and many bloggers wrote and published lots of tips and tricks on the latest browser. Even this blog published a post on how to import bookmarks from Firefox 2 into Firefox 3 that attracted lots of traffic. Another blog post on Firefox 3 that got much attention was how to switch back to Firefox 2 from Firefox 3. So you have to sometimes choose your topics according to public demand; but just make sure they don’t go tangent with the fundamental theme of your blog or the social media website. Read more on how to write content for social media websites.

Of course merely optimizing your blog doesn’t improve its rankings much if people are not linking to your blog. This brings us back to the subject of continuously publishing great blog posts so that people are motivated to link to them. It becomes a vicious circle and it takes time and skill to break this circle. After making sure that your blog has 30 to 40 great blog posts you should start visiting other blogs and online forums and contribute to the ongoing discussion. You can also offer to write guest blog posts so that the blog owners put your link below the published post. Submitting your articles to various websites along with your resource box can also get you some valuable traffic. In order to be a successful bloggers you definitely need to know how to market your blog.

Commenting on other blogs and online forums is an integral part of active blogging. Although you may have great content on your blog unless you go to other blogs and interact with other bloggers and readers you cannot generate much traffic for your own blog. Bloggers love it when you leave comments on their blogs because it shows that you are showing interest in their posts and their ideas but they don’t like it when you leave meaningless comments just so that your link appears on that blog. Your comments should be meaningful and they must add value to the ongoing discussion. And anyway, you are leaving a bad impression and creating negative publicity for your company and business if you sound non-serious and spammy. If you leave interesting comments then people want to know what more you have to say on your own blog and consequently they visit your blog or website.

But how to make your comments useful? For that you have to take real interest in whatever is being said in the blog post and the comments section. Don’t worry about leaving lots of comments on many blogs. Focus on one or two blogs everyday and leave valuable comments because they are more effective than leaving random comments on various blogs. Read more tips on leaving effective comments on other blogs in this interesting blog post.

After that focus on the organization of your content. Use headlines to organize various sections and use bullets liberally to organize your thoughts. Read more on the above-mentioned link.

Inbound links are very important for your SEO efforts. They send you direct traffic and they also improve your search engine rankings. The search engines take inbound links from trusted and high-value blogs and websites into account while ranking your website or blog. But getting inbound links is a very time consuming process; people don’t just link to you: they should either know you or your link should add some value to their website. The best way to get inbound links is give reasons to them to link to you. For that you can have great content on your website, you can have resources, you can provide help or free software tools — something of great value and use. Nop5 Blog has a blog post titled How To Get Links Without Asking.

When you write for web pages, whether it’s blog posts or web page, your headings (blog post titles) are very crucial. Your well-defined headlines don’t only increase your search engine rankings they also make people click your link. Your headlines need to be compelling in order to attract people on the search engine result pages and social media websites like Digg. Aaron tells you How 5 Simple Headline Improvements Increased his Traffic by 1000%. Well, 1000% is a big number but it certainly gets your attention :-).

BlogRush is a new blog promotion tool you can use to spread the word around about your blog. It is a widget that you can put on your blog after selecting the appropriate category while signing up. When you display the widget on your blog, whenever the widget is loaded you earn credits, and then these credits earn you impressions on other blogs and websites using the BlogRush widget.

Recently Darren had wondered on his blog what are the exact benefits of using BlogRush as for his blog 70,000 impressions generated just 35 clicks. Although later on he advised that we should practice some cautious and give the BlogRush team enough time, and I totally agree with that. Every new technology needs time to evolve. Here are some steps you can take to optimize your blog posts for BlogRush.