Every new blog post that you publish on your blog contributes towards increasing your traffic so it is very important that you take appropriate measures to search engine optimize every post. It rarely happens (although sometimes it does happen) that your blog draws traffic for the target keywords and key phrases as a whole: it is always the sum total of individual blog posts that includes the true measure of your total search engine traffic.
Presented below are a few things you can take care of in order to search engine optimize your individual blog posts:
Include your keywords in the blog post title
Your blog post title is one of the most important parts of your post. In fact it is so important that it shows up as a hyperlink on the search engine result page. That is why the search engine crawlers look for your main keywords in your blog post title. Make sure that your blog post title is compelling as well as relevant because eventually it is your title that makes people click the search result and visit your blog post.
But does creating search engine optimized blog post titles force you to create drab and uninspiring titles? Not necessarily. Fortunately some SEO add-ons and widgets for WordPress allow you to create blog headers and blog post titles separately. Difference? The block post title is the text that you see in the top browser window bar. This text comes between the header HTML tags <title></title>. The all in one SEO pack allows you to create the blog header (the name of your blog post that appears above your main content) and the block post title separately.
Have search engine friendly URLs or permalinks
Most of the blogging platforms these days allow you to create search engine friendly URLs or permalinks, but they don’t come as a default. For instance in WordPress if you don’t change the structure of your permalinks most of your URLs appear as http://yourblog.com/index.php?p=45. This is not very inspiring and doesn’t carry your keywords.
If you change these settings the text of your URL is taken from your blog post title and this gives you a search engine friendly URL. Such URLs help you improve your search engine rankings.
Organize your blog post content as headlines, sub-headlines and bulleted points
These are the places where search engine algorithms look for your prominent keywords because they carry the gist of your blog post content. For instance you could use headlines and sub-headlines to highlight your main points. These main points should automatically carry your primary and secondary keywords and key phrases. Similarly you can present your main points using bulleted lists and consequently bulleted lists can also have your keywords.
The more you link your blog posts to each other the easier it is for the search engine crawlers to find content on your blog. From wherever the search engine crawlers begin to crawl your website if all the blog posts are interlinked it is easier to reach them and then index them.
Encourage people to link to your blog posts
Make more and more people aware of whatever new blog posts you are publishing by posting your links on your social media and social networking profiles and introducing them contextually wherever there is an opportunity. The incoming links are kind of a validation that your blog posts carry quality content and consequently it helps to improve your search engine rankings.
These are a few steps you can take in order to improve the search rankings of your individual blog posts. If you know some other methods please share them in the comments section.