Are you planning to advertise on blogs? Advertising on blogs is much more rewarding and effective than on normal websites because visitors on blogs are highly targeted and blog readers mostly like and trust the blogger and hence, they also, may be unconsciously, begin to trust the advertisers displaying their offers on the blog.
Advertising on blogs
- Through Adsense ads and other PPC ad networks
- Through banner ads
- Pay-per-click
- Pay-per-impressions
- Renting space on monthly basis
- Reviews as blog posts
How do you decide which blog to advertise on?
You’ll need to study what sort of readers throng the blog. Although it’s very important to choose a blog that publishes content that is related to your product (advertising hosting services on a blogging or web designing blog, for instance) your advertising will only be successful if the readers on that blog are more likely to click on your ad and do business with you. Some blogs have lots of traffic but generate very little ad revenue simply because their readers have either grown ad-blind or they are simply not interested in the offers. Also make sure your ad is displayed at a place where it is likely to be noticed.
Read more about blog advertising on Ted’s post on the same topic.
