Due it its wide and rapidly expanding reach, you need to approach Twitter carefully if you really want to use it to promote your business. Since it is a relatively new medium, many people wonder how to approach it, and why to approach it in the first place.
First of all you must understand that Twitter is a two-way communication tool. It is not simply something to distribute your links. Instead of distributing, you share. You not only share your own links, you share other interesting links you come across while browsing the Internet, you share ideas and opinions, and you share wisdom. You also actively take part in conversations.
Establishing an active identity over Twitter requires careful consideration in all spheres. This blog post tells you how to approach Twitter properly.