Frankly the title is not as superlative as it sounds as many people are building online media empires by producing targeted, niche products and making them available to the right market. It’s all about providing people what they seek. It also requires lots of hard work and good strategy. The Instigator, through an interview with Wendy Piersall of eMoms at Home in 10 Steps to Building an Online Media Empire (Ben mailed me to inform that it was not an interview; he had just referred to Wendy’s venture — my fault).
