I think it is redundant to say that success of your website or your blog depends on the orientation of your content. So it is very important that you have a clearly defined content strategy for your online publishing endeavors. Two factors play very significant roles: your expertise and your audience. It is always better to focus on something you are comfortable with. That said, you should also know what are the reading habits of your regular visitors; something like what they want to read and what is their level of concentration when they are on your blog or website. Since there is too much content on the Internet and there is infinite choice you need to put your message across extremely fast and in a really efficient manner. This excellent post by Maki discusses how to build better content for your website or your blog.
[tags]content publishing, content strategy, better content[/tags]