Home » Marketing & Advertising » How to build your email mailing list

How to build your email mailing list



Build mailing list

Image Source: Francesco Marino

If you want to keep in touch with your visitors on a regular basis you must build an email mailing list. Have you noticed how different websites and blogs always encourage you to sign up with their mailing lists and newsletters for regular updates? Some also throw at you hideous popups to join their mailing lists. Although we don’t encourage such pushy tactics, an email mailing list can go a long way in helping you contact your visitors so that you and your services become familiar to them.

So here are some quick and clean ways of building your mailing list

  • Make your signup form easily visible. Put your mailing list subscribe form at some prominent location so that your visitors can see it the moment they are on your website or blog. Don’t put it somewhere where it obstructs the main content of the page because then people tend to quickly skip it in order to access the content. Put it at the top left or top right corner and you can also use some bright colors to make it more prominent.
  • Ask people to signup. It’s not enough to just have a subscribe form up there. Ask people to subscribe to your email list. You can also create a dedicated page where you can explain to them the benefits of signing up for your mailing list. Some people signup just because you ask them to do so.
  • Run a PPC campaign. You can create a compelling landing page and use it in the PPC campaign that you can run to get more subscribers for your email mailing list. Running a PPC campaign conveys to people that you take your mailing list very seriously.
  • Assure protection. Make sure you let it be known that their email addresses are safe with you and you won’t be selling them to spammars and advertisers.
  • Use double opt-in. The double opt-in subscription option makes sure people signup with your email mailing list on their own and you’re not adding their email IDs on your own. This increases trustworthiness and makes people feel more secure.
  • Tell them it’s very easy to unsubscribe. It’s easier to subscribe when you know it’s easy to unsubscribe. Let it be known on the signup page that they can quickly opt out if they no longer want to receive your updates.
  • Have great content on your website or blog. People will signup with your newsletter if they like what you have published on your website or blog. You will also generate more traffic with good content and this in turn will get your more subscribers for your mailing list.

Got some more ideas? Please share them in the comments section.