Controlling your personal brand on the Internet is very important if you provide services as an individual because people recognize you by your brand. Personal branding is not a new subject but it certainly gets a new dimension on the Internet where things move very fast and once they are indexed and linked to, they tend to become permanent. So whenever you are articulating something on the Internet, for instance, on social media websites, you have to be very careful.
Creating and controlling your personal brand is not a one-time action. You have to persistently work on it for a long period of time. Every small comment, every small action and every small reaction goes a long way into creating and controlling your personal brand. This Mashable blog post lays down some guidelines that can help you create and control your personal brand on the Internet.