The title of your blog post is almost as important as the actual blog post if not more. It is your title that entices people to read further; it is your blog post title that appears on the search engine result pages and encourages the search engine users to click the link and visit your blog to read your blog post and it is your blog post title that appears on the various social bookmarking websites that can send thousands of visitors your way. You definitely need to know how to create great blog post titles in order to attract relevant traffic to your blog. But how do you create great blog post titles?
Go through what you have written and try to figure out what is the most compelling message your blog post conveys. Can you express the greatest benefit of your blog post in the most compelling manner? Say something that will immediately grab attention without misleading. Never ever mislead your readers because you will succeed in bringing them to your blog once but then afterwards you will lose them forever.
You can also get some hints from newspapers and magazines because it’s their titles that sell them. What are the key words in your blog post that you can use in your title? Most search engines use the keywords and key expressions inside your blog post title in order to figure out what you’re trying to convey to your blog post. Keywords in your blog post title get you higher search engine rankings.
Does your blog post meet a great need? Mention that in the blog post title. Is it breaking a news? Mention that in the title. Read further on how to create great blog post titles in this Problogger blog post.
[tags]blogging, blog titles, blog promotion, blog SEO[/tags]