If you want to draw tons of traffic from different websites and blogs, including social bookmarking websites such as Digg and StumbleUpon, you must know how to create linkbait content. Linkbait content is the content that encourages people to link to your web pages and blog pages.
Why do you need linkbait content?
You need linkbait content to accumulate incoming or inbound links. The more website and blogs link to your content, the greater respect you earn from the search engine ranking algorithms. When lots of people link to your content your content is considered very relevant and valuable. This gives you higher search engine rankings.
So before writing linkbait content, you must ponder over why people would like to link to your blog or website?
Provide great linkbait content
"Content" is the key here. What is there that you are offering if they link to you? Let’s see what makes your content linkbait content.
- High quality: This is quintessential I guess. Nobody is going to link to mediocre quality content. You content should be well-written, well-organized and easy to comprehend.
- Unique: If the same content is easily available on 25 websites and blogs then they are randomly going to select any page or blog post and then link to it. Provide something that is unique, that they cannot find on any other link.
- Relevant: Make sure your content is relevant.
- Interesting: Does your content generate interest.
- Necessary hooks: Is it funny? Does it generate controversy of some sort? Does it challenge the conventional thinking? Does it debunk a contemporary ideology?
Provide them something they cannot find anywhere else. Provide them something they are not able to generate or interested in generating themselves. Provide them something that adds value to their own websites and blogs. If you can do that, you’ve got linkbait content.
