Does design of your blog matter? It definitely does. Having an original and elegant blog design certainly doesn’t mean that you hire one of the most expensive design agencies to design your blog. You can use a theme framework to come up with your own design or you can have a stylish and minimalist design that doesn’t cost much. The basic idea is to give a unique experience to users and something they can identify you with. Many blogs have unique designs and their regular visitors can remember them by merely looking at the design and layout, and even color themes.
This Smashingmagazine blog post showcases some elegant and original blog designs.