In order to succeed on the Internet you definitely need to improve your online writing because it is only through your writing you can really communicate with your visitors. If you cannot convey what you mean then the entire purpose of online writing is lost. Online writing solves two purposes: convey the right message to your human visitors, and optimize your website for search engines for better rankings.
Since the attention span of an average visitor is quite short due to various distractions easily available on the Internet you should keep your text as short as possible. Create shorter, succinct messages that can be easily read and easily understood. In case you need to write long chunks of text organize your content in such a manner that it is easier to read it in detail as well as quickly scan if time is lacking. That is why it is stressed again and again that while writing online you should organize your content under various headings and subheadings. Read more on how to improve your online writing at this link.
[tags]online writing, online copywriting, efficient writing[/tags]