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How to increase your AdSense income on your blog

Do you want to increase your AdSense income on your blog? Although there is nothing wrong in wanting to earn more, but if you are publishing a blog just to earn a big AdSense income, here’s a sad news: you are not going to succeed. OK, this is not a bad news actually, it’s a good news for those who want to share quality content with their blog visitors and increase their AdSense income too.

First things first…AdSense doesn’t work for all, but for some it really does! It depends on the type of content you publish and the demography of your visitors. Your content decides what AdSense ads appear on your blog; some ads earn you more per click and some earn you less. So some bloggers make $5 for 5 clicks and some make just $0.30 for the same number of clicks. So how do you compensate? By getting more targeted traffic of course.

Most tech blog visitors develop a blind eye for the AdSense units published on the blog and this impacts the earnings too.


So how do you increase your AdSense income

  • Focus on building high quality content. This is a must. If you don’t focus on building high-quality content you’ll keep going in a loop. You may think that you’ll generate so much keyword based traffic from search engines that quality won’t matter but here’s a reality check: 100s of 1000s of aspirants have tried this trick — doesn’t work. What gets you quality traffic, and consequently, increases your AdSense income is your content. Your quality content gets you higher search engine rankings, it encourages other bloggers and website publishers to link to your content, and people on social media and networking websites too eagerly promote your links.
  • Place your AdSense units at strategic locations. They should be at prominent locations but without obstructing access to your main content. Remember that people are coming to your blog for your content and not to sift through your advertisements. They don’t really care how desperately you want to increase your AdSense income; they want to consume your content. Many publishers recommend placing the AdSense unit between the title and content and for some it really works, but your visitors may quickly scroll down in a hurry to access the main content.
    An AdSense unit location example

    An AdSense unit location example

    It’s also good to place your AdSense unit after your blog post content because by then your visitors have gone through your blog post and are in a more relaxed state.
  • Try different locations. Don’t just randomly insert your AdSense ads and start expecting some good results. Different blog audiences react differently. Try different locations, and even different sizes. Some people react more to images rather than text ads, so you may try that too. You can try a mix of text ads and image ads.
  • Make the AdSense units a part of your design. Don’t make then look like an after thought, or highlight them so much that you visitors are put off by their mere presence. Keep the background same as your blog’s background and also keep the same link colors. Let the ad units merge into your primary blog layout.
  • Surround the AdSense ad units with relevant keywords. This helps Google show more relevant ads on your blog.
  • Use section targeting. Normally AdSense uses the text of the entire web page to come up with relevant ad and in some cases it may cause confusion. You can avoid this by section targeting. Through section targeting you can instruct AdSense what text to use in order to come up with the right ads. It’s done like this:

    <!– google_ad_section_start –>
    <!– google_ad_section_end –>

    This tells Google to use content enclosed within these tags to make out what ads to show. You can have multiple section targeting areas on your blog. Similarly you can use these tags to tell Google what content to ignore:

    <!– google_ad_section_start(weight=ignore) –>
    <!– google_ad_section_end(weight=ignore) –>

Got some more tips to share? Please share them in the comments section and we may include them in the main blog post along with your link.