You can never stand out if you become a part of the herd. If you simply do things that everybody around you is doing then why would people pay you more attention rather than the person next to you? To be noticed, to stand out, you need to be original and authentic. You have to offer people something that nobody else is offering.
The benefit of being authentic applies to both individuals and organizations. Being authentic doesn’t always mean providing a unique service or a revolutionary product. You can be authentic by your approach towards your customers and clients and in the process stand out and help people recognize you distinctly. Read more about how to stand out in this business week article.
[tags]stand out, being authentic, self improvement[/tags]