Disruption is like a break from a common string of thoughts. Disruption catches the other person unawares and he or she ends up doing something that he or she won’t do otherwise. Guy in his post Disrupt-Then-Reframe Selling: How to Close a VC explains this technique in the context of getting fund approvals from venture capitalists. Most venture capitalists are skeptical — and I think it is natural with so much money involved and every kind on the block coming up with the "revolutionary" idea — and it’s often hard to convince them. It’s not that the VCs are not eager to invest, for they earn money by investing. They just need to be convinced, or properly sold.
