True sort of blogging is a communication and conversation tool and that is why you can use your blog for marketing and networking in a more constructive manner compared to conventional methods like email marketing, direct mailers and long pages of silly sales letters.
Communicate and network through your blog
When you write consistently and when you write about issues that matter to your readers you develop a community around your blog. People begin to like you, idolize you for what you say through your blog and above all, they begin to trust you. I think this is the biggest strength of your blog: you can build trust. And when people trust you, they trust your recommendations. When they trust and believe in the righteousness of your words they begin to spread your words around. This gets you more loyal visitors.
Your network of friends and acquaintances can increase exponentially through your blog.
Communicate and market through your blog
Your blog creates ground for conducive conversation. You become friends with your readers when you regularly exchange ideas and opinions with them. You don’t have to agree all the time, but once they begin to respect your mind, they even respect difference of opinion.
When they trust you, you don’t have to thrust your product or service upon them. Whenever they need something that you can provide, they immediately approach you because they know you and they know you are not going to give them a bad deal at least knowingly.
