If you think email marketing is passe you’d like to rethink. Email marketing is still one of the strongest business promotion exercises on the Internet and it is very important to learn how to create an effective and creative marketing email.
Your subject is very important when you are creating a marketing email. Most of your email recipients will open your email if they are intrigued by your subject. It should intrigue them. Make sure your subject doesn’t seem spammy and cliched — this way even if they know you and are used to getting mails from you they won’t open it. Read more on how to write a creative marketing email.