Building links to your website or blog is an integral part of improving your SEO and increasing search engine traffic. But link building is a double-edged sword: it can work in your favor and it can also be counter-productive. You have to be really careful of what sort of people are linking back to your website.
There are many SEO companies that exclusively provide link building services and charge you a fixed monthly fee or brokerage. But you can build links for your website or blog without hiring third-party service providers (although they are not a bad deal if you have the required budget). Even by using simple tools and techniques you can build quality links to your website.
Before talking about using tools to building links to your website or blog it needs to be assumed that your website or blog contains quality content and you update your website or blog on a regular basis. In order to build links to your website or blog you must have high-quality content people would like to link to. Before proceeding further you may like to read How to build links for small business.
So assuming that you are regularly publishing valuable and high-quality content on your website or blog this is how you can go about building links using simple tools:
Use search engines to find suitable link partners
In the above-mentioned link you read about how to make it easier for people to find you and provide them enough incentive to link to your content. This is about finding people and approaching them yourself. You will need to be highly selective otherwise you will end up wasting lots of time and as mentioned above it may also prove counter-productive if you end up getting links from publishers search engines like Google don’t trust.
Make a list of prospective link partners
After finding prospective link partners through search engines keep collecting their URLs, their target markets, the subjects they deal with and the businesses they deal in, their search rankings and page ranks, the quality and frequency of their content and of course, their contact details.
Start writing to your prospective link partners
You can either send them a bulk e-mail or you can write them a canned (but make it as personal as possible) message as and when you come across their contact details. Writing them one by one makes things easy because then you won’t have scores of messages to reply to in case lots of them show a positive response.
Keep track of successful link building partnerships
Once people start publishing your links you must keep track of their URLs, your page or post (or your homepage) they are linking to, if possible the date on which the link was published and the anchor text used for the link. This will help you analyse the overall effect of your link building strategy.
In order to track your campaign in an effective manner it will be advisable to use a spreadsheet rather than a simple text file. You would like to arrange the information in terms of
- List of websites you have shortlisted while doing your research
- Websites you plan to send proposals to
- Websites you have sent proposals to
- Websites that didn’t respond
- Websites that rejected your proposal
- Websites that accepted your proposal
- Websites that actually published your link with the right anchor text
If you use a spreadsheet you will easily be able to color-code different columns or rows to track your progress well.
This process may take a long time but it can be highly rewarding once it begins to take effect.