You need to search engine optimize your website in order to attract the right traffic from search engines. Despite an onslaught of social networking and social media websites and various other online directories, you still attract more than 80% of your traffic from search engines and therefore it is very important to search engine optimize your website for the right keywords and key phrase combinations.
Search engine optimization is not as complex as it may seem initially. It is not some trickery although it may require constant supervision but that is because you may face tough competition from other online publishers and entrepreneurs.
Why do you need to search engine optimize your website
As mentioned above, you want to attract the right traffic from search engines. But if your website is on gardening why can’t you attract visitors who are interested in gardening just by having a website on gardening? In the late 1990s you could when there were may be 100 websites on gardening. Right now there might be more than a few hundred thousands. And all these few hundred thousand websites want targeted traffic from search engines and their publishers try hard to remain on the first page of search engine results.
Since there is so much competition the search engines use algorithms to make out what are the best websites to showcase at the top. And as their relevance decreases so do the rankings. Considering that it’s mostly the first 10 results that attract most of the traffic (and ever since Google activated real-time search results this number has come down to 3-4). In order to appear on the first page you have to convince various search engines into showcasing your website within the first 10 results. Here is how you can achieve that:
Keep your web content focused
Search results are all about niches. The search engine algorithms love expert content that is highly focused and relevant. Take for instance this website, it is focused on providing how-to articles indigenously as well as from other web sources. Similarly websites that publish lots of content on web design are more likely to fare well on search engines compared to those that intermittently publish content on web design. So if you want to increase your search engine rankings and want to search engine optimize your website publish lots of content on a regular basis on that particular topic.
Stick to a schedule
A schedule is very important because then the search engine crawlers know exactly when to visit your website and index newly created and updated webpages. If you have decided to publish content daily then do it daily so that the crawlers visit your website daily. If you publish your new content on, say, Wednesday, then stick to that day. This is also convenient for your audience.
Use a content management system
Content management systems create hierarchies and site maps automatically and this can save you lots of effort. Most of the contemporary content management systems are already search engine optimized: the features that are required to get you higher rankings are already incorporated into content management systems such as WordPress and Joomla.
Some content management systems like WordPress are very popular in terms of usability and search engine optimization but you have to tweak them in order to leverage their true potential. For example in order to search engine optimize your website one of the things you have to do is create search engine friendly permalinks (individual URLs). Unless you tell WordPress it goes on creating the default URL structures that are not search engine optimized. You can also add various SEO packs and add-ons in order to further search engine optimize your website or blog.
Follow a content arrangement structure
Use the appropriate HTML tags to organize and arrange your content. For instance, the title of your new page preferably is enclosed within <h1> or <h2> tags. The subheadings are enclosed within <h2> or <h3> tags and so on. Similarly, when you want to convey a list of pointers use a bulleted list. These are the places the search engine algorithms look for your keywords and key phrases in order to quickly make out what topic your page represents.
Create titles with your important keywords and expressions
Your page or blog titles are very important. They not only attract human visitors to your main content they also attract search engines to it. In fact page titles are so important they are shown as hyperlinks on the search engine result pages. It has been observed that web page titles that carry the keywords or the key phrases the search engine users have just used in order to carry out the search are more likely to be clicked by them compared to those having no keywords or search terms.
Spread your content
Incoming links can help you search engine optimise your website to a great extent. High quality incoming links (you get incoming links when other websites and blogs link back to your website or particular webpages or blog posts) are like a validation: your content is so good and useful that people link to it in order to add value to their own content. The search engine algorithms take it as a good indication and rank your website higher.
You can spread your content through your social media and social networking profiles and by interacting on other websites and blogs.
Focus on your primary keywords as much as you can
If you want to be found for gardening tips then this expression must appear on your website again and again in one form or another without seeming spammy. Your primary keywords must appear naturally within your content, page titles, subheadings, bulleted lists and hyperlinks. Don’t cram your keywords into one page or blog post; spread them across numerous pages. Ideally you should focus on 1-2 keywords or key phrases on a particular webpage or blog post.
Aggregate content on an ongoing basis
Since millions of web pages and blog posts are being published on the Internet on a daily basis you constantly have to offer fresh content to search engines. As an individual publisher it might not be possible to publish scores of articles or blog posts daily but you can greatly search engine optimize your website, at least during the initial phase, by publishing around two new pages or blog posts on your primary topic everyday. If nothing else, it increases your probability of hitting the right keywords sooner or later.
These are some fundamental steps that you can take to search engine optimize your website. It is not a very comprehensive list but these can be the most important steps that you can take towards attaining higher rankings. You rankings depend on many factors that might not be directly under your control but you can maximize your chances by leaving no stone unturned at least when it comes to optimizing your website.