Although your page rank still matters to an extent, gradually it will be giving way to your author rank, at least as far as Google goes. Wondering what is that?
With social networking personal branding matters more than how you can improve your SEO. Google wants to know that people trust you, appreciate what you have to say, share your content on their timelines (on Google plus, Facebook and Twitter, for instance) and in general, consider you an authority on a particular topic. The more popularity you enjoy, the better results your content will get on the search engine. People trust individuals more than they trust brands and businesses.
It might not be happening right now, but it is sure to happen the next year. From page rank Google is going to shift to author rank. So why not start preparing for it, according to this SEOMoz blog post?
Google wants to tie up your search engine rankings with how you use Google plus, its answer to Facebook. It wants to make it impossible for you to not to use its social networking website if you want to get good search engine rankings. Anyway, you can get a head start by establishing your authorship and associating the content that you produce with your presence as an individual.
Once you have set up your Google authorship here is how your links begin to appear on the search listings (author rich snippets):
Setting up Google authorship
If you already have a Google plus account, half of your job is already done. Just make sure that all the information on your profile is in order. Here is what Google recommends:
- Make sure you have a profile photo with a recognizable headshot
- Make sure a byline containing your name appears on each page of your content (something like, “This article has been written by so on and so on”)
- Make sure your byline name matches the name on your Google profile
- Verify that you have an e-mail address existing on the domain where you mostly publish your content
You will find all this information and a button to further authorisation on this link https://plus.google.com/authorship
Google will take a couple of days before it verifies your authorship.
In the meantime you can copy paste the following code somewhere on your website or blog:
<a href=”https://plus.google.com/108732318145355003389?rel=author”>Amrit Hallan</a>
(You will need to change this information according to your own)
You can put it on the sidebar or the footer, just make sure it appears everywhere (or at least on the pages and blog posts where you have written). That’s it. Once Google has verified your authorship, your author rich snippets (like the one you see above in the image) will start appearing among search engine results.
Image source: SEO Hacker